An obstacle course. In addition to the pitfalls that the art market may hold, starting a collection without a detailed plan may well involve wasting time, opportunities and money.
Initially it may seem fascinating to choose an artwork relying on instinct and chance, but over time your taste will become more refined and you will inevitably find yourself wanting to replace artworks that do not meet the requirements that a proper plan could have pinpointed much earlier on. This is always a costly process when artworks are of poor quality. While the value of masterpieces will always increase, poor quality works will not even enable you to recover the capital you have invested.
Likewise, for a company or an institution it is infinitely more effective and economical to plan an art project cautiously. Protected from the pressure of the art market and mistakes, which unfortunately always cost dearly.
Planning your success. The journey you are about to embark on in the world of art will be all the more interesting, exciting and free from unwelcome surprises if you have specific map references to lead you to your destination. Whether you are creating a sophisticated private art collection, flawless from the point of view of authenticity and quality, and which tells others about your culture and style, and which represents a sound investment in the long term, or successfully communicating your image through an art collection that conveys the message of your company or institution with individuality.
The questions you should always ask yourself. Are you being offered an artist who is truly recognized? Do you know how to read their CV? Can you distinguish the exhibitions that really count? Did you know that at least 70% of artists selling today, even with considerably high price tags, will be completely forgotten in just ten years? With the consequence that their works will be sold off at that point as having a purely decorative value, in other words, no value at all.
Are you sure the work of art you are being offered is actually what it appears to be? Is it authentic? Does it come with the certificates issued by the expert or the Archive representing the appropriate authority on the subject? Does the certificate contain any ambiguity? Is the dating reliable? Is the work of prime quality?
Did you know that the documented history of a work of art appreciably affects its value? What is its provenance? Has it ever been exhibited or published in a book? What condition is it in? Has it suffered any damage or reckless restoration work in the past? Is it at risk, in the sense that its condition could rapidly deteriorate? Did you know that it is modern and contemporary works of art that present the most serious conservation problems, due to the heterogeneous materials and techniques used to create them?
Based on what criteria will you decide to commission a monumental work? Will you consider how the work is to sit with the architecture or the urban fabric? How the work will be perceived in the daytime or at night? Could the monument pose maintenance problems over time? Will the materials used respect the most advanced environmental protection standards?
The answers we can give you. Whether you are acquiring a work of value or commissioning a public work and you have no answer to even a few of these questions, you would do well to contact someone who can answer them for you. Reliably and expertly.
Enjoy the emotion of the encounter with the work of art, experience the enchantment of discovery. Focus only on the content of your cultural or social message, your company’s or institution’s communication aims, your priorities. We’ll deal with all the rest.