Collecting is a pleasure,
but it might become a very expensive one
An obstacle course. In addition to the pitfalls that the art market may hold for the unwary, creating a collection without a detailed project may well involve wasting time, opportunities and money.
Initially it may seem exciting to make acquisitions relying on instinct and chance, but by visiting exhibitions in museums and galleries you will refine your taste. Over the years your spending power will grow and you will inevitably tend to reject artworks that do not meet the requirements that a proper project could have pinpointed much earlier on. This is always a costly process when artworks are of poor quality: while masterpieces will always increase their value, poor quality works will not even enable you to recover the capital you’ve invested.
Planning your success. The journey you are about to embark on in the world of art will be all the more interesting, fascinating and free from unwelcome surprises if you have specific map references to lead you to your destination. Creating an art collection that is organic and sophisticated, that is flawless from the point of view of the authenticity and quality of the individual works, that tells others about your culture and your taste. And that represents a sound investment in the long term.








